TERMIUM Plus®

The Government of Canada’s terminology and linguistic data bank.

odd price [1 record]

Record 1 2017-05-12

English

Subject field(s)
  • Market Prices
  • Pricing Theory
OBS

In general retailers believe that pricing items at odd amounts will result in larger sales. Thus 49 cents or 98 cents will bring greater revenue than 50 cents or $1.

French

Domaine(s)
  • Prix (Commercialisation)
  • Théorie des prix
DEF

Prix de vente d'un produit fixé juste au-dessous du prix arrondi.

OBS

Pour des raisons psychologiques, le détaillant offrira rarement des produits aux prix ronds. Il préférera choisir des prix au nombre impair classant automatiquement ces prix dans la dizaine ou la centaine inférieure.

Spanish

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© Public Services and Procurement Canada, 2024
TERMIUM Plus®, the Government of Canada's terminology and linguistic data bank
A product of the Translation Bureau

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